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Generative AI
The ROI of generative AI: what leaders need to know
Where generative AI pays back quickly, where it does not, and how to tell the difference early.
4 min read · ITAI Consulting
Generative AI pays back fastest on high-volume work that is mostly reading and writing: support replies, document processing, internal search and first drafts.
Returns come from time saved and quality improved, so measure both. A tool that saves minutes but creates rework is not saving anything.
Costs include more than licences: integration, evaluation, governance and change management. Budget for them up front.
A short, structured pilot on your own data is the most reliable way to estimate return before committing to a full rollout.